“Keep Calm and Carry On” was the post-ironic catchphrase for Phase One of the Financial Crisis. On one level, this was a piece of nostalgic kitsch. However, to truly understand its popularity, we have to consider the ways in which the message – ‘keep calm and carry on’ – expresses perfectly the affective regime through which emotional responses to the crisis of neoliberalism are being organised by powerful forces today.
Here is the article on openDemocracy